It would be an understatement to say that healthcare workers are busy. For instance, nurses typically work 12-hour shifts and if they’re open to changing jobs, the last thing they want to do is update their resume and search for a new opportunity at the end of a long day.
These demanding schedules that healthcare workers face is one of the many reasons why it can be challenging to hire and recruit in the healthcare industry. Traditional hiring strategies can fail to fill these positions on their own, but when paired with more effective practices—it’s now easier than ever to find qualified candidates and get in touch with them.
Text recruiting has been proven extremely effective for recruiting nurses and other healthcare professionals who work busy schedules and don’t always have the time or energy to search for jobs on their own. A nurse can easily communicate via text message on his or her phone—in fact, 76% of healthcare professionals say they want to receive targeted text messages about relevant opportunities!
Since text recruitment was introduced in the recruitment marketing space it has proven effective. When a leading healthcare company that provides outpatient services at over 2,000 clinics across the country was looking to fill several jobs, they sent 332 recruitment texts and the company hired five employees for hard-to-fill positions. Overall, the campaign received a 41.5% response rate, which is higher than any of their other recruiting methods.
Regardless of the number of jobs you need to fill—it could be one or one hundred—text recruiting ensures your message gets in front of the right candidates. For more tips and examples of why texting works when it comes to recruitment, download the whitepaper on putting together a candidate-winning text campaign.
Nexxt is a recruitment media company that uses today’s most effective marketing tactics to reach the full spectrum of talent – from active to passive, and everything in between. Learn more about hiring with Nexxt.