We live in an age where digital relationships flourish perhaps more frequently than those IRL. (That’s code for “in real life” for those of you who may not be fluent in text speak.) Coming from the generation that bridges social media and the desire to communicate face-to-face, I find it hard to believe that more companies don’t try harder to relate to their candidates online. Sure, you use a job board and you post job listings on Facebook and Twitter, but are you really connecting to your future employees? Are you even trying?
It’s crucial to ensure you extend your candidate experience beyond your career site. While I was at B2B LeadsCon last week, a key take-away from the session on using video as part of your content strategy, is that it has to be relatable. What makes a video relatable? You do. The people you are proud enough to say you employ. The people you may even call “family”.
With that in mind, I set out to find some examples of corporate recruitment videos that give candidates a true sense of who they will be working for and with. The videos I selected highlight company values and the type of drive you need to be successful at each organization.
Apple: “We don’t ask what everyone else is doing. We ask what’s the best it can possibly be?”
Facebook: “Most things don’t happen because they’re mandated at a high level. They happen because an individual wants something to happen.”
Zendesk: “Zendesk hires interesting people with interesting backgrounds. None of these people are a-holes. Zendesk doesn’t hire a-holes.”
Deloitte: “If you perform, you’re given as much responsibility as you can handle.”
These videos showcase the essence of each company, offering a look at their creative environments, as well as the people that fuel their engines. Now, it’s time to take a step back and ask if your company is reaching the right candidates – and if not, consider taking the time to not just say, but show why it is a great place to work.
Image Source: Demium Startups
Nexxt is a recruitment media company that uses today’s most effective marketing tactics to reach the full spectrum of talent – from active to passive, and everything in between. Learn more about hiring with Nexxt.